Kevin Smith wants RST Video to be replaced by Redbox in Jay and Silent Bob reboot
Kevin Smith has a special request for Redbox. The famed director is attempting to use the Blu-Ray/DVD rental service as a means to replace the iconic RST Video store (which obviously fell victim to the service) in his upcoming Jay and Silent Bob reboot. The store originally appeared in Smith’s breakout Indie hit Clerks, and has since spawned a gluttony of merchandise.
As such, Smith felt compelled to reach out to Redbox via Twitter to gauge their interest: “Dear @redbox: I’m making a movie called #JayAndSilentBobReboot and we’ve been trying to get in touch with you so we can feature a Red Box in the flick as the replacement for RST Video. Any interest? We can make a fake version but I figured you folks might enjoy the exposure.”
Smith and Jason Mewes are reprising their title roles alongside other stars (and new faces) from the original film. Jay (Mewes) and Silent Bob (Smith) were first introduced 25 years ago in Smith’s directorial debut, Clerks, and continued to appear in Smith’s cinematic canon including Mallrats, Chasing Amy, Dogma, Jay and Silent Bob Strike Back and Clerks II, as well as the animated film Jay and Silent Bob’s Super Groovy Cartoon Movie. The new movie will take jabs at reboots, remakes, and sequels while simultaneously being all three at the same time.
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Saban Films is planning to release the sequel theatrically and production is currently underway. Universal Pictures Home Entertainment Content Group acquired all foreign rights to the movie. Jordan Monsanto of Smodco is producing alongside Liz Destro for Destro Film.
Kevin Smith has a special request for Redbox. According to Deadline, the famed director is attempting to use the Blu-Ray/DVD rental service as a means to replace the iconic RST Video store (which obviously fell victim to the red box) in his Jay and Silent Bob reboot. The store originally appeared in Smith’s breakout Indie hit Clerks, and has since spawned a gluttony of merchandise.
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