Jumanji: The Next Level to be first film to showcase new cinematic immersive experience in U.S.

Spider-Man ICE Theater

Ice Theaters has given French moviegoers an immersive and sensorial cinematic experience thanks to its elaborate ICE Immersive technology. The premium large format has been successful, with 35 auditoriums installed in France. The experience will make its American debut this December 10, 2019, at Regal L.A. LIVE: A Barco Innovation Center in downtown Los Angeles. The first film to be shown in the format in America will be Jumanji: The Next Level, which stars Dwayne “The Rock” Johnson, Jack Black, Kevin Hart, and Karen Gillan.

 

Nerd Reactor had the chance to experience a demo of the ICE Immersive experience, and it truly enhances the big event films. We were shown many clips from films including The Greatest Showman, Dark Phoenix, Bohemian Rhapsody, Mission: Impossible: Fallout, Maleficent: Mistress of Darkness, and more. Each movie is enhanced by the display panels on the side.

This isn’t a new formula since ScreenX has done this before by projecting the film onto the main screen and two side walls. However, with ScreenX, it can be jarring due to the whole side screens being utilized, and the format switching back and forth from regular mode to ScreenX mode. (Imagine the aspect ratio switch in The Dark Knight IMAX version, only more jarring.)

With the ICE side displays, it’s more complementary and not as intrusive. In addition, certain films benefit from extra effects. In The Greatest Showman, the song and dance performances are amplified with actual spotlights roaming around the auditorium, making you feel like you’re inside the circus.

The seats are also premium, and you can recline the back part. There’s a USB port for charging your phones. To take it a step further, each seat also has wireless charging for compatible phones.

After the special Ice Theaters premiere on December 10th, the premium format will be open on December 12th to Los Angeles moviegoers.

“Experiencing films in the ICE THEATERS format brings a unique and exciting cinematic experience to get movie fans out of the home and into the theater,” said Scott Sherr, EVP, Worldwide Theatrical Distribution, Sony Pictures Entertainment’s Motion Picture Group. “We’re excited to give consumers a choice to see ‘Jumanji: The Next Level’ in this compelling way only in theaters.”

“We are thrilled to be the first movie theater in America to introduce the immersive ICE THEATERS® technology, and that our L.A. LIVE moviegoers will be the first in the country to have this one-of-a-kind movie experience,” said Shelby Russell, Sr. Vice President of L.A. LIVE Marketing and Cinemas.

 

The post Jumanji: The Next Level to be first film to showcase new cinematic immersive experience in U.S. appeared first on Nerd Reactor.





from Nerd Reactor

0 comments:

Video Games Movies / Film Music Nerd News Nerd Star Trek Trailers DC Comics Sci-Fi Television / TV Comic Books Movie News DC Cinematic Universe Movie Trailers News Comedy / Humor TV News Nintendo Wii Batman Technology Batman v Superman Superman Celebrities Music Videos Comic Strips Syko.org TV Promos Wonder Woman Animation Marvel Comics Social Media Sports Arizona / AZ Stargate Superbowl Football Linkin Park Man of Steel Science Suicide Squad Xbox 360 DC Films Editorials Government Nintendo DS Box Office Comic Book News DC Television Universe Green Lantern Harley Quinn Microsoft Rock News Suns Twitter Videos Basketball Blogosphere Business DC Extended Universe Daily Deals Food / Beverage Marijuana Marvel Cinematic Universe PlayStation 3 Spider-man Staff News Super Bowl 50 The Joker Video of the Day Warner Bros. Web Development Wonder Woman Angry Birds Apple Aquaman Archie Comics Auctions Batgirl Birds of Prey Bizzaro Bizzaro Girl Bluetooth Books Bryan Fuller C4MULA CBS California California / CA Cartoons Chester Bennington Crime Customization DC Entertainment DC TV Dead by Sunrise Deaths Deep Space Nine Ebay Email Facebook Fanmade Features Federation Financial Florida / FL Fringe Gmail Google+ Greg Berlanti Hawkman Health Japan Julien-K Literature Luxury Martian Manhunter Mobile / Wireless Multiplayer Multitouch Music News NSFW Nevada / NV Nintendo 3DS No Warning Operating Systems Orgy PSN Papa Roach Pete's Dragon Press Releases Rap Music Reviews Rockstar Seth Macfarlane Software Software Update Sony Star Trek Beyond Streaming Media Supergirl Syko Sam SykoDeals SykoPoetry Tech News The Avengers The CW The Flash The Flintstones Themes Transportation Trekkers Trekkies Trekspertise United Family Music Voyager Walmart Warehouse 13 Website Tools Windows Windows 10 Windows Media Xbox Live iMac