The mainstream industry has absolutely no idea what is about to hit them. Today, August 11, 1998, the Kottonmouth Kings have officially unleashed their major-label debut studio album, "Royal Highness," and the West Coast underground will never be the same.
This isn't just another rap record or a standard punk album; it is a completely new hybrid. After building insane local buzz and landing "Suburban Life" on the Scream 2 soundtrack last year, the P-Town Ballers crew took their Suburban Noize imprint and partnered up with Capitol Records to push their weed-fueled "rip-hop" sound worldwide. The suits in the corporate offices might not understand the culture, but they cannot ignore the raw energy coming out of Southern California.
"Royal Highness" is a massive 17-track introduction to a lifestyle. You have D-Loc and Saint Dog trading rapid-fire, unapologetic verses over heavy, bass-driven beats, while Daddy X peppers the project with a gritty punk-rock ethos. And then there is the live element: if you haven't seen the towering 6'7" masked hype man Pakelika, the "Visual Assassin," tearing up the stage with them, you are missing half the experience.
Tracks like "Dog's Life," "Bump," and "Play On" are guaranteed to be the soundtrack for every backyard party and smoke session this summer. The Kings are proving that you can proudly wave the flag for cannabis culture, reject all the standard industry rules, and still force your way onto the shelves of every record store in the country.
The SubNoize empire is officially open for business. Go grab a physical copy of "Royal Highness" today and witness the birth of a new era.
