Nintendo's president talks Switch success, mobile business, making movies, moving into China, and being original

Tidbits from an interview with Nintendo's president trickled out earlier today, and now we have another wave of details. You can see Nintendo's president discuss a number of subjects below.

Switch success

- has surpassed Nintendo’s expectations
- the portability aspect has been accepted by consumers
- Nintendo wants to raise its sales forecast to over 20 million units this year
- if the goals for FY2017 are reached, then Kimishima thinks Nintendo can change the business flow

Smartphone games

- Nintendo's mobile efforts still haven't become a pillar of profit
- Nintendo wants a scale where they have some degree of existence by releasing about two to three titles per year


- Nintendo is thinking about the method of delivering movies in a broad way
- Nintendo intends to take good care of its content
- Nintendo won’t simply give out the license, as they want to be involved in production

Super Nintendo World

- construction in Universal Studios Japan is going to begin

Quality of Life device

- a sleep measuring device was announced a few years ago
- Nintendo releases products when they’re complete, look interesting, and make people want to buy them
- the division in charge of that is still developing the product


- Nintendo has wanted to expand there and have tried for several years
- the authorities have their own thoughts on software, so Nintendo has to carefully consider how to go about selling games
- for smartphone games, it’s a matter of receiving support from a Chinese company that would distribute them there

Keyword for the new year

- Kimishima said “originality”
- this way of thinking is considered the most important by Nintendo
- Nintendo will always pursue products that will surprise people in a different way than other companies
- Nintendo wants to continue creating things that people in a broad range of ages – starting from children – find to be interesting

from GoNintendo


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