Eriko Suzuki is the head of the Pokemon Center Original merchandise planning department. If there's an idea for a new line of Pokemon merch for Pokemon Centers, Eriko is the one who makes it happen. The Pokemon Company held an internal interview with Eriko to discuss her job, as well as her favorite Pokemon, and a product she has overseen. You can see her responses below.
In this job, individual discretion plays a big role. You’re entrusted with dealing with drafts to giving and taking with the product manufacturer. Hence, individuality of the person in charge tends to break out easily.
For me, whether or not it’s a product that I personally want, I will always value it (the project). For example, as I always feel a plush’s face must look cute, minute adjustments are repeatedly made to the position of the eyes and mouth of the plush’s face. Without harming the quality of the original Pokemon, I carefully transform it into a plush.
The Pokemon I like the most is Pikachu! Because everyone knows about Pikachu, it’s profound. So many Pikachu products exist, and the plush toys alone make up a huge number. I’m always thinking of new products that show a more attractive Pikachu.
For example, when we were making a White Pikachu, the concept of Pikachu becoming white didn’t exist, so we made the Snow Sculpture Pikachu that initially appeared in artwork into actual products!
from GoNintendo
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