Nintendo France MD Philippe Lavoué has been quite chatty lately. We've heard about all sorts of sales data from Mr. Lavoué, but it turns out he had plenty to say about the tech side of Nintendo as well. In an interview snippet below, you can see Lavoué discuss why Nintendo hasn't gone after VR or 4K with Switch.
If you look at VR headsets, I doubt they can appeal to the mainstream. Consumers are not patient with entertainment if you’re not able to deliver an all-inclusive package.
As far as 4K is concerned, is it useful to invest in a technology that has not been adopted by the majority? Where are 4K TVs now? Is it a good idea to invest in a technology before consumers do? We can’t invest in everything. And what novelty would we bring compared to our competitors?
If we do the exact same thing than everyone else, we’re bound to die because we are smaller than them. With the Switch, we offer different uses, adapted to players’ pace of life. Its advantage is being able to fit into your daily life.
from GoNintendo
0 comments: