Senran Kagura marketing team talks about the franchise's sexual nature and female fanbase

Coming from marketing manager Michael Fisher...

"The thing is you can't ignore the sexual nature to it: the artwork, the graphics. It's gratuitous, but it's meant to be and it's in such a way that it can almost be viewed as tongue-in-cheek in a lot of ways. A good portion of our fanbase is actually female. Probably 30% to 40%, for sure. Age-wise, 20 to 25 is the main bracket - not teenagers. Everyone I know who plays the game and likes the series falls within that category. It's a surprising thing. (The sexualized content is) part of the identity of the game. To take that away would be like losing something - and obviously all the fans would get really angry. Also, don't forget that kind of stuff is hugely popular in Japan. The games do really well there."

Check out the full interview here



from GoNintendo