Coming from Nintendo's Doug Bowser...
"We try to do the best we can with forecasting and anticipating demand, and to put a plan in place. If you see a steep ramp-up in demand, it takes some time to catch up. When you think about procurement of parts, procurement of manufacturing facilities, getting [production] ramped up — that takes some time to respond. You'll see a lot stronger supply as we float through the remainder of our fiscal year."
It's certainly nice to have the issue of people wanting your product so much you can't keep it in stock, but if that keeps up too long, those potential customers eventually get angry and give up.
from GoNintendo

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