Sony CEO talks Switch being a hybrid device, not seeing that approach as a big opportunity, Sony sales not impacted

Coming from Sony Corp.’s gaming chief Andrew House...

“The Nintendo device (Switch) is a hybrid device and that’s a different approach and strategy. We have not seen that as being a huge market opportunity. The Vita experience was that outside of Japan and Asia, there was not a huge demand. The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor."

House went on to say that Sony hasn't seen any signs of the Switch having an impact on their sales of games or hardware.

"That draws me to the conclusion that they’ve really been additive to the business in the last year or so. The folks at Nintendo have their strategy and that’s great. We remain focused around a highly connected gaming experience and also coupled with having a great range of other entertainment experiences so you can reach multiple people on the big screen in the household.”

I have this one friend who is a die-hard Sony fan. He has loved them since the PS1. The one thing that turns him off to the company is when they get cocky. He said they got cocky during the end of the PS2 era, and then were humbled during the PS3 years. Now with the PS4's success, my friend believes Sony to be getting a bit full of themselves lately. I would imagine the statement above would only further those feelings.





from GoNintendo

0 comments:

About SykoNews

Video Games Movies / Film Music Nerd News Underground News Star Trek Nerd Videos Tours Trailers Interviews Hatchet Family Juggalo News Underground Music Psychopathic Horrorcore ICP Insane Clown Posse Psy Live Music Tour Psychopathic Records Kottonmouth Kings DC Comics Sci-Fi Television / TV Comic Books Movie News Reggae DC Cinematic Universe Movie Trailers News Comedy / Humor TV News Suburban Noize Nintendo Wii Subnoize Batman Technology Batman v Superman Music News Superman SRH Celebrities Music Videos Comic Strips Syko.org TV Promos Wonder Woman Animation King Klick Social Media Sports Chucky Chuck Marvel Comics Obnoxious DGAF Johnny Richter Rap Music Arizona / AZ Stargate Suburban Noize Records Superbowl Album News Dropout Kings Football Hed P.E. Linkin Park Madchild Man of Steel Science Suicide Squad WhitneyPeyton Xbox 360 BLESTeNATION DC Films Editorials Government KMK MBC MBugout CIty Nintendo DS Podcasts Box Office Comic Book News Green Lantern Harley Quinn Kevin Zinger Kottonmouth Kings Records Microsoft New Music Rock News Suns Twitter Basketball Blogosphere Business DC Extended Universe DC Television Universe Daily Deals EDM Electronic Food / Beverage KMKR KopyRite Marijuana Marvel Cinematic Universe PlayStation 3 RIP Saint Dog Spider-man Staff News Super Bowl 50 The Joker Video of the Day Warner Bros. Web Development Wonder Woman kingmaker scam alert Album Releases Angry Birds Apple Aquaman Archie Comics Auctions Batgirl Birds of Prey Bluetooth Books Bryan Fuller C4MULA CBS California California / CA Cartoons Chester Bennington Crime Customization D-Loc DC Entertainment Daddy X Dead by Sunrise Deaths Deep Space Nine Dj Bobby B Ebay Eddie Ruxpin Eddie Ruxspin Electronic Music Email Facebook Features Financial Florida / FL Fringe Gmail Google+ Greg Berlanti Hawkman Health Japan Julien-K Kingdom Come Lil Saint Literature Luxury MNE Martian Manhunter Mobile / Wireless Multiplayer Multitouch Music Snippets Music Teaser NSFW Nevada / NV New Albums New Artists Nintendo 3DS No Warning Operating Systems Orgy Ouija Macc PSN PTB Records Pakelika Papa Roach Pete's Dragon Press Releases Reviews Rockstar Seth Macfarlane Software Software Update Son of Saint Sony Stacc Styles Star Trek Beyond Staunch Streaming Media Syko Sam SykoDeals SykoPoetry Tech News The Avengers The CW The Dirtball The Flash The Flintstones Themes Throttle House Music Tony Slippaz Tour News Kottonmouth Kings Transportation Trekkers Trekkies United Family Music Voyager Walmart Warehouse 13 Website Tools Windows Windows 10 Windows Media Xbox Live YouTube captain chronic iMac william moseley