- Nintendo has ordered a production increase for Switch
- planned production hike is to meet demand ahead of the Thanksgiving and Christmas sales peak
- increased production was ordered just weeks after launch
- now targeting Switch hardware production of 18m units for the 12 months ending March 2018
- some analysts believe Nintendo is being intentionally conservative in its guidance & say it will produce up to 20m consoles
- Nintendo may be constrained in its effort to ramp up production by the availability of key components
- Hosiden, one of Nintendo’s key component suppliers, have surged to a seven-year high
- some analysts suggest Nintendo is using the shortage as a marketing ploy, while others say they miscalculated demand
- Kazunori Ito, analyst at research firm Ibbotson Association Japan, believes Switch will sell 80m units over its lifetime
from GoNintendo
0 comments: