Dennis Hwang | Director, Visual and Interaction Design, Niantic, Inc.
Location: Room 2016, West Hall
Date: Tuesday, February 28
Time: 11:20am - 12:20pm
Format: Session
Track: GDC Mobile Summit
Pass Type: GDC All Access, GDC All Access + VRDC, GDC Summits, Tutorials, & Bootcamps, GDC Summits, Tutorials, & Bootcamps + VRDC - Get your pass now!
In the Summer of 2016, millions of people went outside and explored new places to capture augmented-reality Pokémon characters. Pokémon Go was downloaded over 500 million times, and its players collectively walked over 8.7 billion kilometers within just a few months of its launch.
In this talk, I will describe the various UX and visual design choices that were shaped by our focus on real-world gaming, and how they created a fun and accessible play experience for a diverse set of players across age and gender demographics.
Takeaway
Attendees will get a behind-the-scenes look at the visual and UI design choices made while developing Pokémon GO, and gain an understanding of the unique challenges and potential of real-world location-based gaming.
from GoNintendo
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