10tons talks about the commercial reaction to their Switch titles

A portion of a Nintendo Life interview with 10tons...

NL: What has the critical and commercial reaction been like to your line-up on the Switch so far?

10T: As a multiplatform developer and publisher, we had a really good idea about what to expect commercially based on our experience with Playstation 4 and Xbox One over the last few years. We were superbly aware of the huge commercial window of opportunity in the early days of the Switch eShop, before the bulk of competition would be there. We got on PS4 very early and our titles did great, and while we got much later on Xbox One, the onboarding process had been slow for other developers as well and there weren't that many titles around. Again our titles did well.

We got on Switch at the end of September, and while we'd have preferred to be there six months earlier, the 150 titles or so that were in eShop at that time can still be considered a low amount, and we did see elevated sales for our early releases. Now that the game count has doubled, we're seeing clearly lower sales, but still higher than we'd expect if we were releasing on a fully matured platform. All of this is due to the discoverability issues prevalent in all storefronts these days; once there are hundreds or thousands of titles, the odds of a customer picking up one of yours is just low. A small minority of customers seem to pay attention to games media, as the big dropoff in sales, for all of our games on all platforms, occurs exactly at the moment the game drops off from whatever more or less good spot of visibility it gets at launch.

from GoNintendo


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