Nintendo on their negative reaction to the Super Mario Bros. movie, how it impacted future collaborations

Nintendo has certainly been more open to collaborating with companies nowadays in realms outside of gaming. It wasn't always like that, and there's only recently been a change. It seems Nintendo's standoffish nature stemmed from their very bad experience with the Super Mario Bros. movie, according to Reggie Fils-Aime.

"That Super Mario movie from the 1990s ... left a really bad taste in the mouth of our developers. I wasn't with the company [at that time], but as I joined I heard some of the horror stories. It was a situation where, unfortunately, we did not have a hands-on role. We did not play a key brand champion type of role in [the making of that movie], which worked out so horribly."

Reggie also talked about why Nintendo is more open to partnerships outside of gaming today, after those early terrible results.

"What's different is that as we do these relationships today, we very much are the brand steward. That's what makes these so special. When you have that care, it really shows in the execution. Our approach is to do [these licensing partnerships] in a way that, when the consumer sees it, they say to themselves, 'Wow. I didn't expect that, but isn't it cool.'"

A couple examples are the partnerships with Uniqlo and Vans that Nintendo had, and it seems like the merch line was a huge success.

"It was so shocking to them (Vans) that they actually went back and restarted the production lines to do more, which they have historically never done. There was anticipation of a certain level of [sales]; what actually happened blew away all of their expectations, [so] they went back and produced more."

from GoNintendo


Video Games Movies / Film Music Nerd News Nerd Star Trek Trailers DC Comics Sci-Fi Television / TV Comic Books Movie News DC Cinematic Universe Movie Trailers News Comedy / Humor TV News Nintendo Wii Batman Technology Batman v Superman Superman Celebrities Music Videos Comic Strips TV Promos Wonder Woman Animation Marvel Comics Social Media Sports Arizona / AZ Stargate Superbowl Football Linkin Park Man of Steel Science Suicide Squad Xbox 360 DC Films Editorials Government Nintendo DS Box Office Comic Book News DC Television Universe Green Lantern Harley Quinn Microsoft Rock News Suns Twitter Videos Basketball Blogosphere Business DC Extended Universe Daily Deals Food / Beverage Marijuana Marvel Cinematic Universe PlayStation 3 Spider-man Staff News Super Bowl 50 The Joker Video of the Day Warner Bros. Web Development Wonder Woman Angry Birds Apple Aquaman Archie Comics Auctions Batgirl Birds of Prey Bizzaro Bizzaro Girl Bluetooth Books Bryan Fuller C4MULA CBS California California / CA Cartoons Chester Bennington Crime Customization DC Entertainment DC TV Dead by Sunrise Deaths Deep Space Nine Ebay Email Facebook Fanmade Features Federation Financial Florida / FL Fringe Gmail Google+ Greg Berlanti Hawkman Health Japan Julien-K Literature Luxury Martian Manhunter Mobile / Wireless Multiplayer Multitouch Music News NSFW Nevada / NV Nintendo 3DS No Warning Operating Systems Orgy PSN Papa Roach Pete's Dragon Press Releases Rap Music Reviews Rockstar Seth Macfarlane Software Software Update Sony Star Trek Beyond Streaming Media Supergirl Syko Sam SykoDeals SykoPoetry Tech News The Avengers The CW The Flash The Flintstones Themes Transportation Trekkers Trekkies Trekspertise United Family Music Voyager Walmart Warehouse 13 Website Tools Windows Windows 10 Windows Media Xbox Live iMac