Nintendo talks about Switch shortage situation, unsure when the supply strain will end

A portion of a Mainichi Newspaper interview with Nintendo, as translated by NintendoSoup...

Mainichi: It’s been half a year since the Nintendo Switch launched, why (are the shortages are still ongoing)?

Nintendo: We have never expected the Nintendo Switch to sell this much. You have to understand Nintendo doesn’t own the factory (making Nintendo Switch), as production is handled by another company in China. It’s easy to increase the production capacity of the factory. The finished product needs to be delivered from the harbor to the rest of the world, and rushing shipping is an extremely difficult thing to do.

We must also increase orders for parts that are made by many other different companies, and these are the same companies that also supply components for Apple’s upcoming iPhone, data centers, and many other products. Because of this it’s difficult for these companies to guarantee timely delivery of our orders, hence production falls behind schedule.

Mainichi: How long will the shortages last?

Nintendo: We’re currently aiming to sell 10 million units worldwide this year, but it’s said in reality there are 20 million people who actually want to buy one. We also expect the Switch to be popular with people who aren’t familiar with gaming. We’re unable to predict when the shortages will actually end, so it will be hard for consumers to purchase a Nintendo Switch in the foreseeable future.





from GoNintendo

0 comments:

Video Games Movies / Film Music Nerd Nerd News Star Trek Trailers DC Comics Sci-Fi Television / TV Comic Books Movie News DC Cinematic Universe Movie Trailers News Comedy / Humor TV News Nintendo Wii Batman Technology Batman v Superman Superman Celebrities Music Videos Comic Strips Syko.org TV Promos Wonder Woman Animation Marvel Comics Social Media Sports Arizona / AZ Stargate Superbowl Football Linkin Park Man of Steel Science Suicide Squad Xbox 360 DC Films Editorials Government Nintendo DS Box Office Comic Book News DC Television Universe Green Lantern Harley Quinn Microsoft Rock News Suns Twitter Videos Basketball Blogosphere Business DC Extended Universe Daily Deals Food / Beverage Marijuana Marvel Cinematic Universe PlayStation 3 Spider-man Staff News Super Bowl 50 The Joker Video of the Day Warner Bros. Web Development Wonder Woman Angry Birds Apple Aquaman Archie Comics Auctions Batgirl Birds of Prey Bizzaro Bizzaro Girl Bluetooth Books Bryan Fuller C4MULA CBS California California / CA Cartoons Chester Bennington Crime Customization DC Entertainment DC TV Dead by Sunrise Deaths Deep Space Nine Ebay Email Facebook Fanmade Features Federation Financial Florida / FL Fringe Gmail Google+ Greg Berlanti Hawkman Health Japan Julien-K Literature Luxury Martian Manhunter Mobile / Wireless Multiplayer Multitouch Music News NSFW Nevada / NV Nintendo 3DS No Warning Operating Systems Orgy PSN Papa Roach Pete's Dragon Press Releases Rap Music Reviews Rockstar Seth Macfarlane Software Software Update Sony Star Trek Beyond Streaming Media Supergirl Syko Sam SykoDeals SykoPoetry Tech News The Avengers The CW The Flash The Flintstones Themes Transportation Trekkers Trekkies Trekspertise United Family Music Voyager Walmart Warehouse 13 Website Tools Windows Windows 10 Windows Media Xbox Live iMac