July 11, 2017 – Tetris® fans across Europe and the Middle East will soon be able to show their love for the renowned brand – head to toe. The Tetris Company, LLC, today announced BIOWORLD Europe, as its new apparel and accessory licensee for Europe and the Middle East. As a leader in the design and distribution of licensed and private label merchandise for young adults, who works with many of the world’s greatest entertainment brands, BIOWORLD Europe will create a line of Tetris branded clothing and gear, including t-shirts, hoodies, leggings, sleepwear, headwear, bags, belts and other items. The new products are expected to be available later this year.
“We are very excited to announce this partnership between BIOWORLD Europe and The Tetris Company, as we celebrate an amazing 33 years of one of the world’s leading video game brands next month,” said Maya Rogers, President & CEO of Blue Planet Software, the sole agent for the Tetris brand. “We are always on the hunt for fun, new ways to bring the Tetris brand to our fans, and BIOWORLD Europe will do just that using their expertise and experience to bring great, quality apparel and gear across Europe and the Middle East.”
“BIOWORLD Europe has a proven track record in using innovative product design and worldwide distribution strength to deliver impactful products that speak to the fanbase of many of the world’s hottest brands,” said Sjoerd Rietveld, Brand Manager at BIOWORLD Europe. “We see Tetris, one of the most recognizable video game franchises of all time, as a great addition to our license portfolio and look forward to delivering a great product mix that Tetris fans in Europe and the Middle East will enjoy.”
from GoNintendo
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