With the Disney and Fox deal closing very soon, Marvel Studios will get the rights to characters from X-Men and Fantastic Four from Fox. This has the potential of costing a lot of jobs at Fox, but it is still planning on releasing Dark Phoenix, aka X-Men Dark Phoenix, into theaters. The merger is creating a lot of anxiety for employees at Fox’s marketing and distribution departments.
According to Vanity Fair, there was a meeting that discussed the marketing plan for Dark Phoenix while also sharing concerns. It’s disconcerting since the department has some new faces since the long-term employees left and the marketing approach hasn’t been the main focus for the studio.
“We know when we are dropping a trailer, but we are nowhere near where we should be at this time,” a marketing executive said at the meeting. “It’s frightening. I would be mad if I were a filmmaker.”
“What’s not normal is the elephant in the room, which is that most people there are not going to be the people that are still in the job when the movie opens,” another person said.
“Nobody has come around and said, ‘This is what’s going on,'” The marketing exec said. “Why can’t they just tell us that there is no place for us? Why can’t they let anyone know? We are not leaving because we didn’t make money for the company or we did a bad job. We are leaving because of pure capitalism.”
The film is written and directed by Simon Kinberg and stars James McAvoy, Michael Fassbender, Jennifer Lawrence, Nicholas Hoult, Sophie Turner, Tye Sheridan, Alexandra Shipp, Kodi Smit-McPhee, Evan Peters, and Jessica Chastain.
Synopsis: In DARK PHOENIX, the X-MEN face their most formidable and powerful foe: one of their own, Jean Grey. During a rescue mission in space, Jean is nearly killed when she is hit by a mysterious cosmic force. Once she returns home, this force not only makes her infinitely more powerful, but far more unstable. Wrestling with this entity inside her, Jean unleashes her powers in ways she can neither comprehend nor contain. With Jean spiraling out of control, and hurting the ones she loves most, she begins to unravel the very fabric that holds the X-Men together. Now, with this family falling apart, they must find a way to unite — not only to save Jean’s soul, but to save our very planet from aliens who wish to weaponize this force and rule the galaxy.
X-Men: Dark Phoenix hits theaters on June 7, 2019.
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