GameStop - SNES Classic/Switch sales, Switch demand on-par with Wii, forced bundles are "convenient" for consumers

The following comes from GameStop's Eric Bright...

On SNES Classic Edition sell-outs

"We went through a lot of pain and effort to make sure we could service our online customers. It wasn't perfect, but it did allow us to sell out of our initial allotment within minutes."

On Switch sales

"We are constantly selling out of our weekly allocations of the Switch. We kind of go up and down with stock. Nintendo did this before with the Wii. It was highly successful and extremely hard to find. Looking at demand – I can't comment on rate of sale – demand for the Switch seems to be similar to the Wii or greater."

On forced Switch/SNES Classic Edition bundles

"We really try to do a great job of paring up items with things customers like to buy. In the case of the Switch, we know the customer is going to want a way to charge the Joycon (controllers), so we often throw in a charging device. We know the Switch has limited memory and customers like to download games, so we'll add a memory stick. And then you need a game itself, because what good is a piece of hardware without a game to play with it? We make it more convenient. We put some items in the bundle from ThinkGeek.Com, retro items that would appeal to those buyers.

Customers have the opportunity to come into our stores and choose the accessories that they would like to bundle with their hardware, or buy online the pre determined bundles we have put together to help make the shopping experience more convenient. Customers also have the option of coming to into our GameStop stores to purchase non-bundled product."





from GoNintendo

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