Ubisoft discusses how they decided to create Mario + Rabbids Kingdom Battle

Coming from a GamesBeat interview with Ubisoft's Yves Guillemot...

GamesBeat: You have to greenlight a lot of these new games. How do you decide on something like Mario + Rabbids? Was there something about that idea as it was pitched to you that made you decide, “That’s the one we have to do?”

Guillemot: I have very talented managers. They already work on selecting between many ideas. When they come to me with their team and they have something, generally it’s in good shape. But for sure, I choose to do certain things and not others depending on how well it might sell, what it can do. What’s important is being surrounded by very talented people, though – in the studios, and also in the organization around those games, creating the mandate for new games.

from GoNintendo