Sony explains how Nintendo's Switch success is good for the entire industry

A portion of a GamesIndustry interview with Sony's global boss of sales and marketing, Jim Ryan...

GI: Now as you look to target this broader market, doesn't the timing of Nintendo Switch pose a potential challenge? After all, mass market appeal is Nintendo's forte.

JR: It's a very interesting question. To the extent that they come in, and the word 'steal' is a bit crude, but they take a more casually-orientated consumer, who might otherwise have been a target for PlayStation 4... obviously, viewed narrowly, that is not to our benefit. But when you look at the whole of the industry ecosystem, having a resurgent Nintendo back, and playing in a meaningful manner - I hear a lot of what they showed at E3 was really good - can only be to the benefit to the industry. And to pretty much everyone in the industry. So we will see. If it means that some of those people, the many millions of people, who got into the Wii start to come back -- in many cases they have been absent for a few years -- if they come back, and they go into a store looking for a Switch, I'll have a crack at selling them a PS4.





from GoNintendo

0 comments:

Video Games Movies / Film Music Nerd Nerd News Star Trek Trailers DC Comics Sci-Fi Television / TV Comic Books Movie News DC Cinematic Universe Movie Trailers News Comedy / Humor TV News Nintendo Wii Batman Technology Batman v Superman Superman Celebrities Music Videos Comic Strips Syko.org TV Promos Wonder Woman Animation Marvel Comics Social Media Sports Arizona / AZ Stargate Superbowl Football Linkin Park Man of Steel Science Suicide Squad Xbox 360 DC Films Editorials Government Nintendo DS Box Office Comic Book News DC Television Universe Green Lantern Harley Quinn Microsoft Rock News Suns Twitter Videos Basketball Blogosphere Business DC Extended Universe Daily Deals Food / Beverage Marijuana Marvel Cinematic Universe PlayStation 3 Spider-man Staff News Super Bowl 50 The Joker Video of the Day Warner Bros. Web Development Wonder Woman Angry Birds Apple Aquaman Archie Comics Auctions Batgirl Birds of Prey Bizzaro Bizzaro Girl Bluetooth Books Bryan Fuller C4MULA CBS California California / CA Cartoons Chester Bennington Crime Customization DC Entertainment DC TV Dead by Sunrise Deaths Deep Space Nine Ebay Email Facebook Fanmade Features Federation Financial Florida / FL Fringe Gmail Google+ Greg Berlanti Hawkman Health Japan Julien-K Literature Luxury Martian Manhunter Mobile / Wireless Multiplayer Multitouch Music News NSFW Nevada / NV Nintendo 3DS No Warning Operating Systems Orgy PSN Papa Roach Pete's Dragon Press Releases Rap Music Reviews Rockstar Seth Macfarlane Software Software Update Sony Star Trek Beyond Streaming Media Supergirl Syko Sam SykoDeals SykoPoetry Tech News The Avengers The CW The Flash The Flintstones Themes Transportation Trekkers Trekkies Trekspertise United Family Music Voyager Walmart Warehouse 13 Website Tools Windows Windows 10 Windows Media Xbox Live iMac