The following survey comes from Harris Interactive...
Firstly, we found the majority of the UK population aged 16-54 play games on any device (83%). Half the nation play on home consoles, while mobile/portable gaming is common among nearly two-thirds of the population (63%), highlighting the popular rise of mobile gaming in recent years.
The Nintendo Switch is aimed at those who want to play games in the home and on the move. We found over half of the nation (56%) were aware of the Nintendo Switch prior to launch with awareness highest among console gamers (73%), but also high among mobile gamers (63%).
This all highlights the current popularity of gaming and Nintendo’s potential to appeal to both core console gamers and casual mobile gamers alike.