Playtonic focuses on style over technical brilliance, says studio director

Coming from an ArsTechnica interview with Playtonic studio director Gavin Price...

"Personally, we've always tried to put style over technical brilliance in games. I think stylised art is more fun and creative. From a business perspective, it's a great shame it's seen as a risky prospect to do bright, colourful games... Essentially, we make games for ourselves in that they're fun to play and they're mechanically very strong. However, they're also completely fine to give to anyone of any age."

from GoNintendo