Nintendo's president discusses Switch's "crucial" second year, objectives that need to be hit for momentum to continue

Nintendo has a bonafide hit on their hands with the Switch. The first fiscal year has some time left in it, but by and large, it's been a resounding success. How will Nintendo continue this and create a victory lap in the second year? Nintendo's Tatsumi Kimishima shared some thoughts in a recent interview.

- “In order to be playable in the long term, the second year is crucial."
- "Our task is to add more users, including people who barely touch game consoles.”
- Nintendo has to expand the game library, take in new players, and raise the Switch as “a game console with long lifespan”
- Kimishima believes overall worldwide momentum for Switch is rivaling the Wii era
- Nintendo has reached most early adopters because they really like Nintendo’s games
- Nintendo’s games are focused on the family demographic
- in the Switch's future, different sorts of genres will be covered by third-parties, which will help expand the system’s user base
- if Nintendo doesn’t think of new ways to play, Switch momentum could stop due to competition from other hardware creators
- there is a possibility in the future that the method to deliver surprises to customers may change
- to equalize earnings, it is important to always maintain unique ideas





from GoNintendo

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